Trust comes first
Prospective patients read reviews, look up providers and compare treatments before booking. A dated website or a few unanswered negative reviews can outweigh years of good care.
Medical practices & med spas · Chicago · Los Angeles · New York
Marketing & reputation for
medical practices and med spas.
Digital Fiancé, a digital media company, helps medical offices, med spas and wellness clinics earn patient trust online: a clear website, strong reviews, local search visibility and communication that respects patient privacy.
The challenge
Patients research carefully before they book.
Privacy changes the rules
Healthcare marketing has stricter limits than most industries. For example, replying to a review in a way that confirms someone is a patient can create a privacy problem. Your marketing has to be built with that in mind.
What we do
Patient-friendly marketing built on trust.
Websites for practices
Clear, mobile-first websites that explain treatments in plain language, introduce providers and make booking simple.
Reviews & reputation
Systems for requesting reviews and privacy-conscious response templates that never confirm a patient relationship or share health details.
Local search & Google Maps
Accurate Google Business Profiles for each location, with services, hours and photos, so you appear for searches like “med spa near me”.
Treatment & service pages
Content that answers what patients actually ask, so search engines and AI assistants can understand and recommend your services.
Brand & provider visibility
Positioning, provider bios and thought leadership that build authority for your practice and your clinicians.
Patient acquisition campaigns
Targeted campaigns and landing pages for new treatments, planned with the advertising rules that apply to healthcare in mind.
Selected work
A wellness and aesthetics website we built.
We designed and built the website for Nurse Honey Asal, an integrative wellness and aesthetics practice serving Orange County, Los Angeles and South Bay. The site presents a wide range of treatments, from injectables and IV therapy to laser hair removal and regenerative care, with clear navigation and booking calls to action.
For more on protecting a practice’s name online, read Online Reputation Management for Founders and Executives.
Where we work
Chicago, Los Angeles and New York.
01
Chicago
Medical practice and med spa marketing, PR and reputation for Chicago businesses, delivered remotely.
Learn more ↗02Los Angeles
Medical practice and med spa marketing, PR and reputation for Los Angeles businesses, delivered remotely.
Learn more ↗03New York
Medical practice and med spa marketing, PR and reputation for New York businesses, delivered remotely.
Learn more ↗FAQ
Frequently asked questions.
How can a medical practice get more patient reviews?
Ask consistently and make it easy: a follow-up message after visits with a direct review link works well. Ask every patient rather than only the ones you expect to be happy, and never offer incentives for reviews.
Can a medical practice respond to online reviews?
Yes, but carefully. In the US, HIPAA means a practice should not confirm that a reviewer is a patient or mention any details of their care, even if the reviewer shared them. Reply with general statements about your standards and invite the person to contact the office directly.
What should a med spa website include?
Clear treatment pages that explain what each service is, who it is for and what to expect, provider introductions, real photos of the clinic, easy online booking, and answers to common questions. Text content matters because search engines and AI assistants read it.
How do medical offices show up in Google Maps?
Claim and complete a Google Business Profile for each location with the correct name, address, phone number, hours, services and photos. Keep it updated, add new photos regularly and respond to reviews.
Do you work with practices outside Los Angeles?
Yes. We work with medical offices, med spas and wellness clinics in Chicago, Los Angeles and New York, remotely by video call, phone and email.
Medical practices & med spas